Epidemic

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Epidemic

The struggle is real.  Corrie and I only want the best for you; we are concerned and want you to know we have your best interest at heart.  For several years now we have fought the good fight, is our plight all in vain? We are exhausted and feel we might have been defeated.  Today this plague is so rampant it has its own classification on all your favorite e-tail sites and department stores. The term is so utterly ridiculous it pains me to utter this amalgamation of absurdity… ATHLESIURE Wear.  This look is the bane of our existence.  
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Lose your Illusion

There is common movement in our society to don clothes that might appear as if one is ready at all times to partake in a yoga retreat or CrossFit boot camp. Women are spending hundreds of dollars on stretchy, second skin fabrics and men are running around in high-tech garb with an Under Armor logo affixed to them.
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Here is where the problem arises; if you got out of bed, put on your best yoga pants, or sweat-wicking, short sleeve-V-neck, “I can see your nipples” shirt, then ran errands, attended a birthday party, met a friend for drinks, and NEVER even stepped foot in or had the intentions to attend Pilates or run a mile then you are part of the crisis.  

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The biggest contention we receive from the public on why the abundance of Athliesure wear exists in one’s wardrobe is comfort.  According to many, nothing is more comfortable to wear in public if you are outside of your place of work than Lululemon-esque attire.  We are not troubled if we spot you post soccer filed or after tennis grabbing groceries or coffee.  What disturbs us is that society has deemed it okay for you to head to dinner and social gatherings in what is not and should not ever be considered real pants or a shirt.  You might try to justify your outfit while sipping your Paleo-friendly -margarita because you spent over a hundred dollars on your track pants and close to $200 on your asymmetrical extra-long,  tripped -out hooded jacket contraption,  let’s get real,  you are still wearing a hoodie to dinner.  When is ever appropriate, nonetheless comfortable, to see every crack and crevasses and lump and bump of your frame?  11032222_10152863694301643_4937439518611727004_n

We do not think our effort is unreasonable.  It cannot be too much to ask, we just want Americans to start wearing real clothes.  Can we start with pants?  Can you just put on some pants?  

We promise a nice pair of denim that fits properly will feel like your favorite black spandex leggings.  A great pair of shorts or an easy breezy dress can quite possibly have you feeling like you are built for speed equally as those Nike tempo parachute fabric shorts. There are solutions, we have them.  It is time to boot and rally; it’s time for you to get dressed.  

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